Choosing Stockbroker

Choosing Stockbroker

4 Min.

To choose a stockbroker, know your investing style and goals. There are two types: full-service and discount brokers. Understand the difference and ask about fees, costs, online access, and standards. Compare broker fees to save money. Some online brokers offer commission-free trades for many stocks and ETFs, cutting investment costs.


Choosing a stockbroker, much like selecting a stock, hinges on understanding your investing style and defining your investment goals. In today's landscape, you're presented with a plethora of broker options, providing both opportunities and complexities. This guide delves into the realm of brokers, their classifications, functions, charges, and key considerations.

A Closer Look

Brokers fall into two fundamental categories: full-service brokers and discount brokers. It's essential to grasp these distinctions before making your decision.

Broker Types

There are two distinct broker types: regular brokers and broker-resellers. Regular brokers directly interact with clients, while broker-resellers act as intermediaries between clients and more established brokers. While not all resellers are inherently unfavorable, due diligence is necessary before committing. Established brokers such as those affiliated with TD Ameritrade, Capital One, and Fidelity are often members of renowned organizations like the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).

Role of a Broker

A broker serves as an intermediary connecting investors with securities exchanges, where financial assets are bought and sold. Since securities exchanges only accept orders from exchange members, a broker is necessary to execute trades. Brokers offer this service and are compensated through commissions, fees, or exchange-based payments. They can be either mere order takers or more comprehensive "financial advisors" who provide research, investment recommendations, and market insights alongside trade execution.

Key Questions to Ask Your Broker

Before you begin, it's crucial to address these questions with your broker, beyond the specifics of your objectives, risk tolerance, and investments:

  • How is your compensation structured? Is it based on fees, commissions, or a combination of both?
  • What additional costs are associated with you or your firm's services? This includes transaction fees, account maintenance fees, and other fees.
  • Are there any connections between you or your firm and the companies whose investment products you might suggest?
  • Will you have online access to your account?
  • How frequently will you receive account statements?
  • What is the frequency of portfolio reviews and assessments of your investment plan?
  • Does your adherence align with the fiduciary standard, or is it limited to the suitability standard?

Full-Service vs. Discount Brokers

Distinguish between full-service and discount brokers to align with your needs and goals.

  • Full-service brokers offer personalized advice and recommendations at a higher cost. They conduct substantial groundwork for investors, making them suitable for those seeking extensive guidance.
  • Discount brokers empower investors to make autonomous decisions. While some allow fee-based advice, many encourage self-reliance. Newcomers may find full-service brokers recommended, yet cost considerations often push young investors towards discount options.

Evaluating Costs and Fees

Financial considerations matter, especially for young investors. Assess various brokerage fees to optimize your investment.

Considered Costs

  1. Minimums: Brokers often mandate a minimum balance for account setup. Online brokers usually have lower minimums ranging from $500 to $1,000.
  2. Margin Accounts: Margin accounts have higher balance prerequisites than standard brokerage accounts, making them a future consideration.
  3. Withdrawal Fees: Ensure awareness of withdrawal fees or restrictions that could impact your account balance.

Fee Structures and Pricing

Brokers typically employ per-trade commissions, ranging from minimal to over $100 depending on execution type, order size, and security liquidity.

Complex fee structures warrant scrutiny, especially among broker-resellers using them as selling points. Verify legitimacy, alignment with your interests, and suitability for your investment style.

Zero-Commission Trading

Many online brokers now offer commission-free trades for most listed stocks and ETFs, reducing investment costs. These brokers gain revenue through "payment for order flow," routing trades to market makers who pay for trade opportunities. Concerns about this practice's fairness persist, with regulatory evaluation ongoing.


Choosing a broker is a pivotal decision with lasting implications. Online broker reviews offer a comprehensive toolset to guide all styles of traders in making informed choices. While your initial broker might not be your lifelong partner, the right start enhances your investment journey's potential.

Follow us
Hexn operates under HEXN (CZ) s.r.o. and HEXN Markets LLC. HEXN (CZ) s.r.o. is incorporated in the Czech Republic with the company number 19300662, registered office at Cimburkova 916/8, Žižkov, Praha. HEXN (CZ) s.r.o. is registered as a virtual assets service provider (VASP). HEXN Markets LLC is incorporated in St. Vincent and Grenadines with the company number 2212 LLC 2022, registered office at Beachmont Business Centre, 379, Kingstown, Saint Vincent and the Grenadines