What Is ESG?

What Is ESG?

6 Min.


With increasing concerns about the environment and social justice, more investors are exploring environmental, social, and governance (ESG) funds and stocks. ESG investing revolves around channeling investments towards companies whose policies align with environmental improvement, social justice, and robust governance practices. For those aspiring to augment their wealth while contributing to a more equitable world, comprehending ESG in investment is imperative. This guide delves into the intricacies of ESG investment, encompassing aspects such as initiating a brokerage account and conducting comprehensive research on ESG opportunities. 

Streamlining ESG Investment Integration

Efficiently integrating ESG factors into investment practices is a seamless process. Leveraging user-friendly ESG screeners and specialized funds aligned with this investment philosophy simplifies the task. By defining specific screening parameters and navigating a comprehensive database, identifying sustainable investments tailored to individual preferences becomes straightforward.

Efficient ESG Investment: A Step-by-Step Guide

Step 1: Establish an Online Brokerage Account

Initiate the account opening process by evaluating features, available assets, and costs of the investment platform. Consider ESG criteria in stock and fund screeners, consulting trusted broker reviews, and choose between taxable or retirement accounts. Submit required information, including personal details and financial information, and link a bank account for funding.

Step 2: Define Your ESG Criteria

Understand the diverse ESG factors, spanning environmental, societal, and governance aspects. These funds encompass a variety of companies aligned with broad ESG frameworks. Assess companies using ESG scores on a five-point scale and establish your minimum acceptable score. Determine whether you prefer a broad or targeted ESG fund or screening for individual ESG companies.

Step 3: Explore ESG Investments

Choose between self-directed or robo-advisor ESG investing approaches. Self-directed investors access the screener on their brokerage's research tab, applying preferred criteria and choosing a minimum acceptable ESG score. Robo-advisor users follow a do-it-for-you approach, answering questions to receive tailored recommendations based on goals and risk tolerance. Select a broad ESG portfolio or a specific ESG factor portfolio for investment.

Step 4: Select Your ESG Investment

After choosing ESG investments, execute trades on your brokerage platform. On the ESG investment screen, click "Trade," enter the ticker symbol, select "Buy," choose the amount or shares, specify the order type (market or limit), and confirm the order. Monitor the Orders page for trade details and fund transfers after a successful transaction.

Essentials for Initiating an Online Brokerage Account

To open an online brokerage account, navigate through the intuitive online prompts and select the "start here" or "open an account" button. Supply the requisite personal and financial details outlined below. Subsequently, establish a funding source, typically a bank account, to embark on your ESG investment journey.

Personal and Financial Information

The brokerage industry adheres to the highest security and compliance standards mandated by law to verify your identity and safeguard your information. The following details are typically required for opening an online brokerage account:

  • Name
  • Social Security number (or Taxpayer Identification Number)
  • Address
  • Telephone number
  • Email address
  • Date of birth
  • Driver's license, passport, or other government-issued identification document

Financial Information

In accordance with the know-your-client standard, investment brokers, subject to rigorous regulation, must assess your suitability for various investment products. When initiating your investment account, furnish the following financial information:

  • Employment status and occupation
  • Whether employed by a brokerage firm
  • Annual income
  • Net worth
  • Investment objectives and risk tolerance

Foundations of ESG Investing

Embarking on ESG investing involves identifying companies aligning with specific environmental, social, and governance benchmarks.

Consider these factors within each ESG or sustainable investing category:

  • Environmental: Evaluate carbon footprint, climate impact, and natural resource conservation.
  • Social: Assess employee wellbeing, company health, and safety track record.
  • Governance: Scrutinize accounting practices, business ethics, and board of director diversity.

The surge in ESG investing emanates from a widespread aspiration for a more equitable society. Investors anticipate channeling funds into sustainable companies meeting ESG standards will contribute to a healthier planet and foster a more compassionate corporate society.

Deciphering ESG Scores

The calculation of ESG scores serves as a quantifiable measure determining a company's standing on diverse environmental, social, and governance issues. Multiple entities engage in the computation and standardization of ESG scores, drawing information from securities filings, corporate disclosures, government databases, academic studies, and media reports. Companies and funds are typically assigned an ESG score ranging from one to five by screeners.

When navigating ESG investments, choose your preferred score, recognizing that scores may differ across industries and reporting agencies. It is crucial to view ESG scores as one of several factors influencing an investment decision.

Why to Invest in ESG?

The potential benefits of investing in ESG are personal, financial, and societal. Ranking companies by ESG criteria provides a rubric that enables governments, businesses, and individuals to work together to progress on societal and global issues. 

Key benefits of ESG investing:

  1. Contributing to a positive global impact through sustainable investments.
  2. Achieving comparable or superior investment returns compared to traditional approaches.
  3. Allowing investors to align their investments with personal values.

Diverse ESG Investment Options

Amid the widespread adoption of sustainable ESG investing, an array of ESG investment options has emerged. Self-directed investors can utilize screeners to identify ESG funds and individual companies. For those favoring robo-advisors or managed portfolios, various choices are available.

ESG investment options include:

  • Stocks
  • Bonds
  • Mutual funds
  • ETFs

Important Factors to Consider for ESG Investing

Embarking on ESG investing involves a strategic approach to long-term wealth accumulation. Sustainable investors are advised to integrate ESG scores into traditional selection strategies, incorporating factors like fundamental analysis for stock selection. ESG ratings become a pivotal metric alongside traditional financial indicators such as debt-to-equity ratios and earnings-per-share. In selecting funds, it's important to consider the expense ratios, performance metrics, and investment strategy.

To initiate your quest for ESG investments, opt for a robust platform with comprehensive investment selection and screening capabilities, whether through financial institutions like Schwab or Fidelity or research sites like Morningstar. Subsequently, choose screening factors encompassing both ESG and traditional metrics.

Factors to ponder when investing in ESG:

  1. Investment type or asset class: Determine whether you seek stocks, ETFs, or mutual funds.
  2. Sector or industry: Explore U.S. or international options, specific sectors like healthcare or technology, or consider global ESG funds in developed or developing markets. ESG bond funds are also available.
  3. ESG score: Evaluate scores ranging from one to five, with flexibility based on investment availability.
  4. Fees: For fund investors, prioritize annual expense ratios and set a maximum limit, as lower costs often correlate with higher long-term performance.
  5. Investment metrics: ESG stock pickers may focus on factors like low P/E ratio, high momentum, revenue growth, and low debt ratios. Bond investors should consider credit quality and the type of debt (government, corporate, or municipal).


Investing in ESG (Environmental, Social, and Governance) unveils a strategy that integrates personal, financial, and societal benefits. This guide navigates investors through the intricacies of ESG and emphasizes the importance of aligning investments with values. The step-by-step approach to opening an online brokerage account and defining ESG criteria facilitates a seamless integration of sustainable practices. Recognizing the diverse options available in ESG investments and the critical factors to consider underscores the significance of this evolving investment approach in contributing to a positive global impact and fostering a more compassionate corporate society.

Environmental, Social, and Governance (ESG)
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